Debit optimization enables customers to do two things they are always interested in; saving money and decreasing the risk of fraudulent transactions.
If you accept payments over the phone, through the mail, or online, you know there are additional costs to support that payment as compared to a traditional card-present transaction. Expanded payment options may be great for customers, but it may not always be great for your bottom line. Whether it is operational costs, or just the higher cost of card-not-present acceptance, alternative payment options can be costly. Offset those payment processing costs through a convenience fee where the customer helps to cover the cost of the payment option they want to use.
Processing a debit card through card brands means using the “credit rail,” while using the debit networks is called the “debit rail.” The debit rail requires the entry of a unique, secure personal identification number (PIN) known only to the cardholder. The PIN validates that the cardholder is most likely the authorized user of that debit card, which can stop fraudulent use before the transaction is authorized. In recent years, EMV technology has helped significantly reduce cases of card fraud, however, EMV can only stop counterfeit cards, not fraudulent card users - PIN changes that. This additional layer of validation helps your business protect itself against fraudulent use and fraud related chargebacks.
Costs are a big part of managing any budget, and when working through budgets defined by grants, government funding, or other non-profit bodies, controlling costs can make a difference. Service fees are a way for certain identified types of merchants to control costs associated with accepting card payments.
Service fees can be leveraged on all payment processing transactions, not just credit cards. Plus, service fees can be implemented in card-present and card-not-present environments, not just one or the other. Service fees are charged as a separate transaction apart from the original charge. Service fees can be a flat fee or a percentage of the transaction — depending on the payment method. Unlike our other programs, there are also no set caps or rules around the service fee amount. The fee however must be reasonable as compared to the costs for processing the transaction. That gives you flexibility to leverage a fee that matches your organization’s cost model.
Convenience fees
Service fees